Lim Wei Xian (0342559)

  31 August 2022 - 30 November 2022 / Week 01 - Week 14 Lim Wei Xian / 0342559 Typography / Bachelor's of Mass Communication (HONS) (Advertising and Brand Management) / Taylor's University Final Compilation and Reflection INSTRUCTIONS Task 1 :  Typographic Systems & Type and Play Task 2 :  Key Artwork and Collateral Task 3 :  Type Exploration and Application SUBMISSIONS Task 1: Exercise 1 - Typographic Systems 31 August 2022 - 21 September 2022 / Week 01 - Week 04 Figure 1.1 Axial System Final Submission (JPEG)  08/09/2022 Figure 1.2  Radial System Final Submission (JPEG) 08/09/2022 Figure 1.3  Dilatational System Final Submission (JPEG)  08/09/2022 Figure 1.4  Random System Final Submission (JPEG)  08/09/2022 Figure 1.5  Grid System Final Submission (JPEG)  08/09/2022 Figure 1.6  Modular System Final Submission (JPEG)  08/09/2022 Figure 1.7  Transitional System Final Submission (JPEG)  08/09/2022 F...

15/11/2021 - 29/11/2021 / Week 12 - Week 14 Lim Wei Xian / 0342559 Design Principles/ Bachelor of Mass Communication (HONS) (Advertising and Brand Management) Final Project: Visual Analysis INSTRUCTIONS This project is all about utilising your understanding of design principles by presenting a study and artwork influenced by ONE DESIGNED visual material that has the theme ‘Reduced Inequalities’ - video games/ billboards/ television commercial/ movie clip/ etc. PROGRESS Observe and Assess To capture the main idea of 'Reduced Inequalities', I've shortlisted 3 visual materials: 1. "THIS IS AN AD FOR MEN" By L'Oreal (2 Visual Materials) Figure 1.1 L'Oreal's "THIS IS AN AD FOR MEN" Campaign, aiming to reduce inequality by spreading awareness of hiring female employees. Main Message: End Gender Discrimination in employing. Observation:   The good use of contrasting colours were presented here, having red and gold to contrast with each other in t...