Advanced Typography - Final Compilation and Reflection

 


31 August 2022 - 30 November 2022 / Week 01 - Week 14

Lim Wei Xian / 0342559
Typography / Bachelor's of Mass Communication (HONS) (Advertising and Brand Management) / Taylor's University
Final Compilation and Reflection

INSTRUCTIONS

Task 1: Typographic Systems & Type and Play

Task 2: Key Artwork and Collateral

Task 3: Type Exploration and Application

SUBMISSIONS

Task 1: Exercise 1 - Typographic Systems
31 August 2022 - 21 September 2022 / Week 01 - Week 04


Figure 1.1 Axial System Final Submission (JPEG) 08/09/2022


Figure 1.2 Radial System Final Submission (JPEG) 08/09/2022


Figure 1.3 Dilatational System Final Submission (JPEG) 08/09/2022


Figure 1.4 Random System Final Submission (JPEG) 08/09/2022


Figure 1.5 Grid System Final Submission (JPEG) 08/09/2022


Figure 1.6 Modular System Final Submission (JPEG) 08/09/2022


Figure 1.7 Transitional System Final Submission (JPEG) 08/09/2022


Figure 1.8 Bilateral System Final Submission (JPEG) 08/09/2022


Figure 1.9 Final Task 1 - Exercise 1: Typographic Systems (PDF) 08/09/2022


Figure 1.10 Final Task 1 - Exercise 1: Typographic Systems (PDF w/ Grids and Guides) 08/09/2022


Task 1: Exercise 2 - Type and Play Part 1
31 August 2022 - 21 September 2022 / Week 01 - Week 04



Figure 2.1 Type and Play Part 1 Final Submission (JPEG) 21/09/2022


Figure 2.2 Type and Play Part 1 Final Submission (PDF) 21/09/2022


Task 1: Exercise 2 - Type and Play Part 2
31 August 2022 - 21 September 2022 / Week 01 - Week 04



Figure 2.3 Final Type and Play Part 2 (JPEG) 28/09/2022



Figure 2.4 Final Type and Play Part 2 (PDF) 28/09/2022


Task 2: Key Artwork and Collateral
28 September 2022 - 4 November 2022 / Week 05 - Week 10


Figure 3.1 Task 2A: Key Artwork Final Submission (JPEG) 18/10/2022



Figure 3.2 Task 2A: Key Artwork Final Submission (PDF) 18/10/2022

Instagram handle: @lim_1ted

Some key notes:

- The final GIF Animation will be presented with the first frame of the animation in the PDF file.

- The 4th, 5th, and 6th post in the Instagram page would only show the full design/ panel on a mobile phone.



Figure 3.3 Final Submission Task 2B: Collateral (Mark on myself) (JPEG) 3/11/2022


Figure 3.4 Final Submission Task 2B: Collateral (Notebook) (JPEG) 3/11/2022


Figure 3.5 Final Submission Task 2B: Collateral (Photo Frame) (JPEG) 3/11/2022


Figure 3.6 Final Submission Task 2B: Collateral (Desk Organiser) (JPEG) 3/11/2022


Figure 3.7 Final Submission Task 2B: Collateral (Folder) (JPEG) 3/11/2022


Figure 3.8 Final Submission Task 2B: Collateral (IG Post 4, 5, & 6) (JPEG) 3/11/2022


Figure 3.9 Final Submission Task 2B: Collateral (Mark Animation) (GIF) 3/11/2022

(PDF Submissions will be the collaterals featured on each Instagram post of 'lim'.)



Figure 3.10 Final Submission Task 2B: Collateral (All 9 Instagram Posts) (PDF) 3/11/2022


Task 3: Type Exploration and Application
25 October 2022 - 23 November 2022 / Week 9 - Week 13




Figure 4.1 Final 'Murdering Music' Typeface (JPEG) 22/11/2022


Figure 4.2 Final 'Murdering Music' Typeface - Application on Album Cover (JPEG) 22/11/2022


Figure 4.3 Final 'Murdering Music' Typeface - Application on Album Cover Deluxe Edition (JPEG) 22/11/2022


Figure 4.4 Final 'Murdering Music' Typeface - Application on Concert Poster (JPEG) 22/11/2022



Figure 4.5 Final 'Murdering Music' Typeface - Application on Concert Poster (JPEG) 22/11/2022



Figure 4.6 Final 'Murdering Music' Typeface - Application on Concert Ticket (JPEG) 22/11/2022



Figure 4.7 Final 'Murdering Music' Typeface - Application on Concert Merchandise (Hoodie) (JPEG) 22/11/2022


Figure 4.8 Final 'Murdering Music' Typeface (PDF) 22/11/2022


Figure 4.9 Final 'Murdering Music' Typeface - Applications (PDF) 22/11/2022


REFLECTION

Experience

I would say my overall experience was similar to Typography in the previous semester, but of course, Advanced Typography requires more work. Starting from Week 1, I can already feel the pressure as we have to finish the typographic systems by Week 2. The rest of the assignments' deadline were very near to each other too, making time management an important factor this semester. I had to go back to my notes in Typography to freshen up my mind for various tasks, and it was definitely helpful and further refining my skills in Typography. Practically, I was fine with Adobe work. However, I did struggle to arrange my time efficiently given the amount of work from other modules as well. The tasks provided this semester was an eye-opener, as it requires more research and real world applications. I truly believe with the experience I have now, many of the things I've learnt would be crucial factors in many real life scenarios.

Observations

The 'Type and Play' and 'Type Exploration' tasks were the ones where it required me to observe more. For 'Type and Play', I had to explore the things around me and observe potential letterforms in them. Like the coconut picture that I took, it took me quite some time to really observe and pick out letterforms within the nature of the fruit. However, sometimes I should look at the bigger picture. Given the feedback by Mr. Vinod, he advised me to just simplify my idea and just pick out the potential letters from the fruit's shape. Furthermore, the 'Type Exploration' task also made me observe more on existing typefaces. As my typeface would have a 'spooky' vibe, I had to observe carefully on the nature of the shapes, as well as getting influence/ inspiration from existing typefaces. These observations were made to help me gradually in my tasks, as I now realise it is near impossible to start everything from zero.

Findings

Through 14 weeks, I've found out that everything we do, it's limitless. Compared to the previous semester, we have more freedom on what we want to do, and how we want to do it. It requires self-discipline and patience in order to achieve what we want to achieve. Taking the 'Type Exploration' task as an example, the findings through research and application was a call for trial and error. In some cases I had to experiment the slight difference of patterns when designing my typeface, making necessary adjustments. I've also found out the importance of consistency. It is something that requires a lot of time to achieve, but being aware on the importance of it will help guide the end product better. The shapes, strokes, and nature of each alphabet, numbers, punctuations, and symbols would somehow have something in common. Finding the small hiccups in type design and zooming in and out of my Adobe Illustrator was a pain, but nonetheless it was well worth it.



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