Design Principles - Final Compilation and Reflection

6/9/2021 - 29/11/2021 / Week 2 - Week 14

Lim Wei Xian / 0342559

Design Principles/ Bachelor of Mass Communication (HONS) (Advertising and Brand Management)

Final Compilation and Reflection

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Exercises

Gestalt Theory

Figure 1.1 Final Design for 'Gestalt Theory' (JPEG)

Contrast

Figure 1.2 Final Design for 'Contrast' (JPEG)

Emphasis

Figure 1.3 Final Design for 'Emphasis' (JPEG)

Movement

Figure 1.4 Final Design for 'Movement' (JPEG)

Repetition

Figure 1.5 Final Design for 'Repetition' (JPEG)

Project 1: Self-Portrait

Figure 2.1 Final Project 1: Self-portrait

Project 2: Sense of Place

Figure 3.1 Final Project 2: Sense of Place

Final Project: Visual Analysis

Figure 5.1 Final Project: Visual Analysis 

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REFLECTION

Through 14 weeks of Design Principles, I've found out that the understanding of the design principles itself is really important. For all my works, I tend to have the cautious mind to take note on things like contrast, balance, etc. I also like how all the assignments gave students the freedom to explore and express. Ms Noranis never said any of works are wrong, but instead giving constructive comments on how to further improve our work. Overall, the module was an insightful foundation for me to learn and express using the design principles that I've learnt.